Traditionally, medical education has been all about conferences, meetings and print. Those things still have a vital role to play but the action has also moved online. The Internet is now a tool that most HCPs use every day, not least to help them save time and money as their workloads increase and their budgets get tighter. Over half of doctors prefer to receive information from pharma companies from online communities.
Your communications strategy needs to reflect this fundamental shift and we can help you in a range of ways. We can organise webinars on your behalf, taking care of the technology, preparing materials and looking after invitations. We can work with you to create an online portal for your learning materials. We can develop meeting apps that leverage digital by incorporating polls and social feeds. Most importantly, we can help you integrate digital into your brand’s overall communications strategy so that information about it is ubiquitous, easy to access and engaging.