If the medical community are going to know about, and understand, your treatment, your key messages have to be absolutely clear. After all, they are the basis for all the publications, conferences and other communications effort that follow.
The challenge is twofold: tailoring your messages to your audiences in terms of both emphasis and language; and evolving your messages over the brand’s lifecycle in response to developments such as the publication of new data or the emergence of new opportunities or concerns.
We can help you get your key messages right and keep them relevant. We are well capable of drafting them from scratch based on a review of the key data. Or you can ask us to fine-tune the work you’ve done yourselves. Either way, we believe in involving KOLs in the process, partly because it demonstrates that their views really matter to you, and partly because that’s how you’ll get the best results.